So far, the digital marketing trends for 2022 appear to be centered on two separate but practically opposing principles. The first is wide humanization, which entails addressing specific issues and tailoring information to the individual (rather than a mass appeal) to foster a stronger sense of personal connection.
The second is a much more mechanical and technical optimization, fine-tuning the behind-the-scenes areas like SEO and how you organize campaigns, as well as the nitty-gritty that your happy consumers don’t see.
We’ve outlined 5 of the biggest digital marketing trends for 2022 to give you a leg up on your competition. Take these marketing trends to heart and use them in your new year’s digital marketing strategy.
|InclusivityNo-click searches and featured snippetsSustainability is a loud and proud statementAd-blocker blockersVideo and image SEO for visual searches|
The front-page headlines demonstrate the importance of diversity in our current time and place in history. The number of individuals who want to see a more hopeful picture of equality in the media they consume and the businesses they patronize is steadily increasing, particularly among younger viewers and underrepresented groups.
They don’t want to see the same homogeneous content that we’ve seen in previous decades, to put it another way.
In 2022, digital marketing will feature media and topic areas that represent a diverse range of races, sexualities, faiths, and other identities, as well as representation for persons with physical and learning disabilities.
This includes not only the photographs and films you produce but also the topics you discuss on social media and in blogs, as well as the products you sell.
No-click Searches And Featured Snippets
The goal of SEO for many years has been to get your listing to “position number one” in search results. Now, as we head into 2022, the ultimate goal is to increase SEO exposure in “position zero.”
Position zero refers to Google’s “featured snippet,” which will take precedence over all other SEO marketing trends in 2022. The featured snippet is distinguished from other search results entries by a small box that separates it from the rest and places it at the top.
More importantly, it provides more, relevant information without forcing the user to click on it, earning it the moniker “no-click search.”
Although it may seem illogical to forego a single click/visit in exchange for thought leadership status, the notoriety you get as a thought leader is worth far more than a single click/visit. Furthermore, noteworthy snippets are periodically spoken aloud while using Google Assistant voice searches.
There are some ideas to keep in memory if you want to target a highlighted part yourself. To begin with, prominent snippets are reserved for long-tail keyword phrases such as inquiries (such as “how to design a logo”).
They come in a variety of formats, including step-by-step instructions, definitions, and even movies (and more), so make sure you choose the right one for your material.
Make sure you answer the keyword question in the content itself, preferably in the form of bulleted lists or a table.
Sustainability Is A Loud And Proud Statement
People in 2022 are just as interested in sustainability as they are in the inclusiveness trend in digital marketing. They want to make sure that the companies that receive their money care about the environment as much as they do.
Sustainable and eco-friendly products are becoming increasingly popular, particularly among younger consumers, with 81 percent of consumers firmly feeling that businesses should help the environment. This isn’t confined to the green goods industry; any business can benefit from promoting its environmentally friendly activities.
You must communicate your sustainability through your branding and content to make ecological part of your identity. There are a lot of solutions depending on your branding strategy, such as prominently displaying a banner on your site or routinely discussing it on social media.
Green components in your brand’s visual identity or branded reusable tote bags are both feasible solutions.
The digital marketing trends for 2022 aren’t only about optimism and advancement; they’re also about getting around hurdles like ad blockers. With ad blocks expected to be used by 27% of internet users by 2022, many businesses are finding their primary source of traffic, particularly PPC ads, cut off at the source.
To begin, assess the scope of the problem. Your ad data and analytics should provide you with all the information you require. Depending on your target audience and where you place your adverts, the consequences may be modest.
If ad blockers are blocking your ads, you should stop wasting time trying to persuade potential customers to change their minds. Adjust your advertising budget to make room for additional profitable activities like influencer marketing and sponsored content. In the first place, younger audiences do not respond well to display ads, but they do respond well to influencer marketing, so switching is a good option in any case.
Image And Video SEO For Visual Searches
You undoubtedly already know that you can search for images and videos using keywords, but did you also know that you can submit existing photographs for search, or even shoot your photos and search for context? The landscape of SEO as a whole shift as more customers become aware of these visual search tools.
To take advantage of the growing number of visual searches, make sure your image and video SEO methods are in tip-top shape. Let’s start with the basics:
- always include alt text, in your image descrition
- Build a dedicated form sitemap or attach pictures to your current sitemap.
- Include your objective SEO keywords into the file title of your image.
- Use high-resolution videos and photos, such as HD.
Get to know Google Lens, especially if you’re in the eCommerce sector. If you will use the right SEO techniques, you may take traffic away from your competitors.
Because the digital marketing landscape is ever-changing, it’s critical to understand some of the projected trends before planning your digital marketing strategy for 2022. Start by incorporating the above trends into your digital marketing strategy.