It can be a bit daunting to design a flyer if you are not accustomed to print projects. But you don’t need to be intimidated by it. Creating a perfect flyer that entices and engages users is simple with a solid content plan and a great designer.
Feeling something in your hand after you have designed it and had it printed is a wonderful experience. It is one of the reasons that flyer design is exciting and rewarding..
In this article, how to create a flyer? We’ll talk you through 10 tips that help you create a flyer. Consideration of factors such as viewing distance and branding is all part of establishing goals.
1. Clarify the Objectives of Your Flyer
Plan your flyer design strategy before opening InDesign. Why should users care about your flyer? Using what distribution channel will you distribute it? On what budget do you plan to distribute it?
The size and shape of the flyer can only be determined after those questions are answered. You can also plan how to get crucial information into the design in a thoughtful way by having a clear goal and strategy in place.
2. Make the Contrast More Intense
It is easier to pick out high contrast visuals at a glance and they can be eye-catching. Flyers need to have a strong hook to get users to gravitate toward them. This is unlike a website, where users view it by clicking a link or typing in the address.
Imagine yourself walking toward notices like flyers or posters that you saw from a distance and found intriguing. To make people think about a design without having any prior expectations, you need to create that kind of contrast.
3. Emphasize Keywords
You can use certain key words or phrases in a flyer design to enhance sales. Create distinctive emphasis by making them larger, bolder, or brighter than other text.
Are there any words that catch the attention of the reader? Are you planning to use any of the following words?
4. Keep in Mind the Viewing Distance
Will the flyer design be seen by a potential user in their environment? Will it be displayed in a window or a flyer? Will it be displayed in a window or a flyer? Do you intend to display it in a window or distribute it as a flyer? Is it a tri-fold that you will hand out? Are you mailing or picking up a postcard?
Scale should be applied to every element of the design. A poster will have larger type sizes and elements compared with a postcard. Reading distance from the distance from which the words are viewed and the size of the print item play a role in this.
5. Provide a Call-To-Action
The lack of a clickable call to action does not mean it doesn’t need to be there. To the contrary, it absolutely should be.
You should make the flyer stand out and provide an easy action item to everyone who sees it. Depending on the situation, this can range from visiting a website to calling a number to showing up at a location. Users should be able to act as quickly as possible.
6. Choose a Full-Bleed Flyer
It won’t be possible to print full-bleed flyers at work, but they have a more professional appearance.
A borderless design stands out from those that look more like office copies, even if the entire design doesn’t go edge to edge.
7. Design From the Top Down
The design of a flyer should reflect the fact that it is read from top to bottom. The most important information should be at the top of the design and the least important should be down the page.
This hierarchy will likely also govern the size and scale of text and design elements. In addition, key imagery should be placed in the top third of the design, with the most striking or impactful images.
8. Make Use of High-Quality Images
The quality and composition of an image can make or break a design. For a flyer to be successful, it should feature a high-quality image related to the content.
In order to help users connect to the elements in the flyer design, the image should be easy to “read” and understand at a glance. If the flyer is promoting something like an event, product, or sale, the image on it should be relevant to what the flyer is showcasing.
The image should represent the content accurately and should be clear and sharp. You should never leave users guessing. You’ll only frustrate them and they’ll look away.
9. Integrating Brand Identity
Your flyer should be unique to you. Make sure the flyer makes an impression by incorporating your brand colors, fonts, and overall design style, so that users know the design came from you.
Establishing and maintaining your brand identity can be done with the help of a flyer. When switching mediums, remember to maintain your sense of self.
10. Make Use of the Printer’s Template
Utilizing a printer’s template can help simplify technical considerations later on, even if it can’t be started with a printer in mind.
Templates may include bleed lines, trim lines, and safe areas for printing. If you follow these guidelines, your printed design will appear just as you intended and nothing will be missed out on your final print job. The specifications of some printers can differ depending on the size of the print or the print resolution. Making sure your design fits in the print template before submission will save you time, money, and headaches.