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How To Use A Social Media Aggregator: Your Quick Start Guide

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How To Use A Social Media Aggregator: Your Quick Start Guide

Social media has grown to such an extent that today we find more than half of the world an active part of it. But as more people get on board, content creation reaches its highest peak. 

That’s good news for brands that focus primarily on UGC marketing. But as social media is a vast space, it makes content collection a much complex task. That’s when a social media aggregator comes to the rescue.

Wondering what a social media aggregator is? Here is a quick start guide for you! 

What Are Social Media Aggregators?

Social media aggregator is a comprehensive tool that enables users to collect content from their preferred social media platforms using hashtags, handles, keywords, mentions, tags, and more.

Many social media aggregator tools also come with moderation features to filter the aggregated content and only keep what’s relevant to repurpose for marketing.

Not only that, but many social media aggregator tools also come with the auto-sync feature for brands to keep updated with the latest social media posts. 

Use a social media aggregator to collect all the UGC created by your customers and repurpose it on your online store, offering real-life experiences to the audience.

There are many ways brands can use a social media aggregator. Keep reading to find out some of the most promising ones.

Ways To Use Social Media Aggregators

  1. Website Widget

Collect and curate content with the social media aggregator and create social media widgets that you can easily embed on your website to improve the experience of your website visitors and enhance your website’s performance. These widgets enable you to display multiple social contents in one unified feed, making the website experience more engaging for the visitors.

  1. Hybrid Events

Collect all your social media posts with the social media aggregator and curate a social wall with the content. Display the social wall at your virtual or physical event to boost audience engagement and improve your social media presence

  1. Ecommerce Store

It has become a common trend among ecommerce store owners to promote user-generated content created by their customers to engage potential customers, inspire them and boost conversions. Use a social media aggregator to collect all the UGC created by your customers and repurpose it on your online store, offering real-life experiences to the audience.

  1. Hashtag Campaigns

Create powerful hashtag campaigns on social media and encourage your audience across different marketing touchpoints to participate by leveraging your hashtag campaigns on these touchpoints. Increase the number of participants and add more voice to your content. 

Benefits Of Using A Social Media Aggregators

  1. Save Your Time & Money

A social media aggregator is a time-saving tool as it helps you save a lot of your time. All you need is to choose a medium like a hashtag, account handle, or mention and connect with your social media account, and the social media aggregator will automatically fetch all your preferred social media aggregator. 

It not only saves you from hiring extra staff to keep track of the social media activities around your brand, but the social media aggregator does that job for you.

  1. Improve Audience Engagement

A social media aggregator enables users to fetch their preferred social media content and leverage it across several digital channels. It opens many opportunities for brands to offer engaging content to their audiences. 

You can easily fetch your preferred social media content and repurpose it across other audience touchpoints to increase the visibility of your content and continue to engage your audience wherever they interact with you. Like, websites, emailers, online stores, digital signage, etc.

These widgets enable you to display multiple social contents in one unified feed, making the website experience more engaging for the visitors.

  1. Build Brand Trust & Authenticity

With a social media aggregator tool, you can easily curate the kind of content you want. One such content category is user-generated content. 

User-generated content is the content your customers or your audience creates for you. When you market this kind of content, it acts as a trust-building factor among your prospects.

It not only saves you from hiring extra staff to keep track of the social media activities around your brand, but the social media aggregator does that job for you.

Use a social media aggregator to collect all the UGC created by your customers and repurpose it on your online store, offering real-life experiences to the audience.

A social media aggregator makes it easy for brands to fetch UGC from social media through branded hashtags and mentions. It brings all the UGC in one place, making it seamless to repurpose it.

  1. Offer Unique Content To Your Audience

Social media content is diverse. Brands usually struggle with content creation as there is a new trend every other day, and you want to keep up with them and offer the best to your audience. 

When you use user-generated content as your main content marketing aspect, you offer something unique to your audience each time you post.  It not only saves you from hiring extra staff to keep track of the social media activities around your brand, but the social media aggregator does that job for you.

That’s because each person is unique and their ways to express themselves are diverse too. Social media aggregator helps you to fetch all this diverse content and repurpose it across your diverse marketing touchpoint.

Let’s Call It A Wrap!

We hope that you have a better understanding of social media aggregators, why you need them and how marketers can use them across different marketing scenarios like websites, events, ecommerce stores, hashtag campaigns, and more. That’s good news for brands that focus primarily on UGC marketing. 

But as social media is a vast space, it makes content collection a much complex task. That’s when a social media aggregator comes to the rescue.

As we reach the end of this blog, this blog can be your perfect handbook while choosing your ideal social media aggregator.

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